Tiny Tags - July 2024

I partnered with Tiny Tags to create lifestyle-driven UGC content featuring their personalized jewelry pieces. The project focused on meaningful, everyday moments; highlighting how their pieces become part of a mother’s story. I produced a mix of natural, warm visuals and short-form video that showcased the jewelry in real life: up close, styled, and worn during simple, intimate routines.

Short-form video content showcasing jewelry styling and everyday wear

  1. Lifestyle photos featuring the pieces in natural, candid settings

  2. Close-up product shots showing detail, engraving, and metal texture

  3. Hands + motherhood moments emphasizing meaning, personalization, and story

  4. Styling + creative direction for all visuals

  5. Shot list + concept development based on key brand messaging

  6. Final edited photo + video files delivered for brand use

  7. Usage-ready vertical exports for social platforms

  8. Natural-light visual storytelling to match Tiny Tags’ brand aesthetic

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Indie Lee – Skincare