Reformation – Mothers Day Campaign

For Reformation’s Mother’s Day campaign, I created a series of digital photographs highlighting their classic black dress — simple, timeless, and so easy to wear. I shot around town and by the lagoon to give the piece a mix of effortless, everyday moments and a softer, more serene feel. The goal was to keep the visuals clean, modern, and true to Reformation’s relaxed, feminine aesthetic while letting the dress move naturally in real life.