As part of Lightroom Mobile's Wave 1 creator campaign, I worked with Adobe's team to concept, film, and edit a series of short-form pieces showcasing real editing workflows from my day-to-day shoots. The project focused on approachable, creator-friendly storytelling; walking viewers through how l use Lightroom Mobile to enhance travel, lifestyle, and family imagery on the go. I developed the concepts, shot all supporting content, and produced both hero visuals and tutorial-style clips that highlight the app's tools in a clean, natural, and visually-driven way.

Deliverables:

2-3 short-form video assets showcasing real editing workflows
Sponsored: one personal video I shared to my own instagram page
UGC: one punchy, sizzle-style video as part of Lightroom Mobiles assets
UGC: one tutorial video as part of Lightroom's assets
1 hero image showcasing Lightroom Mobile's tools and creator-focused features
1 Sponsored story set shared to my instagram
1UGC Carousel photo set as part of Lightroom mobile assets
Concept development + creative outlining for each asset
Shot lists + scripting for tutorial and narrative-style videos
Raw + final edited files delivered for brand review
Usage-ready exports formatted for Adobe's channels (vertical, sound-on)
Creator notes summarizing editing approach, style decisions, and feature highlights